Associate Director of Marketing and Sales; Location: Doha, Qatar; In-office; Full-time; Salary: $82K - $115K per annum; Industry: Real Estate; Sales and Marketing
- Location: Doha, Qatar; In-office; Full-time
- Salary: $82K - $115K per annum
- Industry: Real Estate; Sales and Marketing
- Overview:
JMJ
Group Holding is a privately owned real estate development and family office in
Qatar. Committed to excellence and innovation, we strive to deliver exceptional
projects and uphold the highest standards of integrity and professionalism.
Job Description:
The
Associate Director of Marketing and Sales will lead the marketing and sales
operations of a real estate development company managing a portfolio of medium-
and large-scale projects with a combined value of 7 billion Qatari Riyals.
The
role requires expertise in both corporate and project-specific marketing, sales
leadership, and the development of systems to optimize sales processes and
customer relationship management (CRM).
Key Responsibilities:
Marketing
Responsibilities
1.
Strategic Planning and Execution:
- Develop and execute marketing strategies that align with corporate goals and project timelines
- Ensure cohesive branding, messaging, and positioning across all projects and platforms
- Implement campaigns targeting local and international buyers, investors, and partners
2.
Project-Specific Marketing:
- Oversee marketing campaigns for real estate projects, emphasizing unique selling points (USPs) tailored to the target market
- Guide the creation of sales and marketing materials, including brochures, renders, and video walkthroughs
3.
Corporate Marketing:
- Strengthen the corporate identity to enhance brand equity and visibility
- Manage public relations, social media, and digital marketing efforts to communicate the company’s vision and achievements
4.
Digital Marketing and Analytics:
- Utilize data-driven digital marketing strategies to generate leads and track campaign effectiveness
- Analyze key performance indicators (KPIs) and optimize marketing budgets accordingly
5.
Stakeholder Management:
- Build and maintain relationships with agencies, partners, and media outlets to ensure the smooth execution of marketing initiatives
Sales Responsibilities
1.
Sales Strategy and Performance:
- Develop a robust sales strategy to achieve revenue goals for all ongoing and upcoming projects
- Implement pricing strategies and attractive payment plans to appeal to diverse customer segments
2.
Sales Team Management:
- Lead, train, and motivate the sales team to perform at the highest level
- Set individual and team targets and monitor performance to ensure accountability
3.
Customer Relationship Management:
- Oversee the entire customer journey, from initial inquiry to post-sale support, ensuring high levels of satisfaction and loyalty
- Develop and implement a structured customer feedback system to continuously improve service
4.
Market Research and Insights:
- Monitor industry trends, competitor activities, and customer behaviors to refine sales strategies
- Translate market insights into actionable recommendations for marketing and sales
5.
Reporting and Analysis:
- Prepare and present regular reports on sales performance, customer acquisition, and campaign outcomes to senior management
- Use data to identify opportunities for growth and improvement.
Systems and Process
Development
1.
Sales Management System:
- Design and implement a scalable system to streamline sales processes, improve efficiency, and ensure accurate tracking of leads, opportunities, and conversions
- Ensure the system enables easy access to sales data, insights, and forecasting for better decision-making
2.
Customer Relationship Management (CRM):
- Oversee the selection, customization, and deployment of a CRM platform tailored to the company's needs
- Ensure seamless integration of the CRM system with marketing and sales operations
- Utilize the CRM to track customer interactions, manage follow-ups, and nurture long-term relationships
- 3. Standard Operating Procedures (SOPs):
- Develop SOPs for marketing, sales, and customer management to maintain consistency and quality in operations
- Train team members on best practices for system use and customer engagement
Qualifications and
Experience:
- Bachelor's degree in marketing, Business Administration, or a related field (Master’s degree preferred)
- Minimum of 10 years of experience in real estate marketing and sales, with a focus on system and process implementation
- Strong understanding of sales and CRM systems, including platforms like Salesforce, HubSpot, or similar tools
- Demonstrated success in leading sales teams and achieving revenue targets
- Proven track record in both corporate and project-specific marketing initiatives
Skills and Competencies:
- Leadership and team management skills
- Exceptional communication and interpersonal abilities
- Strong analytical skills and data-driven decision-making
- Proficiency in CRM platforms, digital marketing tools, and sales analytics
- Knowledge of real estate markets in Qatar and the GCC region
Key Performance Indicators
(KPIs):
- Achievement of sales revenue targets
- System adoption rates and efficiency improvements
- Customer satisfaction and retention rates
- ROI on marketing and lead-generation efforts
- Quality and timeliness of reporting and insights
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